MICRO‐SCALE RETAIL LOCATION: CINDERELLA OR UGLY SISTER? Available to Purchase

Although the issue of retail location has attracted a great deal of academic attention, the bulk of this literature pertains to the national, regional and urban scales of analysis. An equally important,but comparatively neglected, consideration is micro‐scale retail location; that is, location within planned shopping centres and unplanned shopping districts. Summarizes the existing literature on retail location at the micro‐scale and asks whether it is in fact a“cinderella” subject – unappreciated but with much to offer – or an “ugly sister”, unworthy of serious attention.