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Volume 16, Issue 1
1 January 1988
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Retail and Distribution Management
Retail and Distribution Management Cover Image for Volume 16, Issue 1
Review Article| January 01 1988

Shopper movement in a planned shopping centre

Stephen Brown
Stephen Brown
University of Ulster
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9083
Print ISSN: 0307-2363
© MCB UP Limited
1988
Retail and Distribution Management (1988) 16 (1): 30–34.
https://doi.org/10.1108/eb018362

The internal layout of a shopping centre and the spatial relationships of the individual shop units within it are important, to retailers and planners alike. However, relatively little work has been done on analysing the behaviour of pedestrians within shopping centres. To remedy this a week‐long observation study was undertaken in the Park Centre, Belfast; the results are here described by Stephen Brown.

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© MCB UP Limited
1988
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