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Volume 17, Issue 4
1 April 1989
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Retail and Distribution Management
Retail and Distribution Management Cover Image for Volume 17, Issue 4
Review Article| April 01 1989

Getting to know your customers Available to Purchase

Penelope Ody
Penelope Ody
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9083
Print ISSN: 0307-2363
© MCB UP Limited
1989
Retail and Distribution Management (1989) 17 (4): 32–35.
https://doi.org/10.1108/eb018414

Finding out more about the people who shop your store in order to cater more precisely for their needs is a prime objective for any retailer as we move into the competitive world of the 1990s. SHOPPiN — a new market research tool developed jointly by Pinpoint and Nielsen — along with Nielsen's new Homescan consumer panel aim at doing just that.

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© MCB UP Limited
1989
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