HOW CUSTOMERS WANT TO SHOP

Local planning authorities in the UK have developed over the past few years a number of interesting techniques for examining and sometimes measuring the attitudes and opinions of shoppers. There is of course a statutory obligation for local planning authorities to consult the public during the preparation of town centre development plans; in addition there are pressure groups who have decided views about the move of retail developments away from traditional shopping locations. In this paper, the full version of which was given at the recent GDI conference at Zurich, H.R.Mann examines the situations arising from these two developments.