HUMAN DIMENSIONS IN RETAILING: Part 2: Social Dimensions

“Physical and Human Dimensions of Growth” was the title of the first part of this paper, published in our last issue. In the following pages the writer concerns himself with the responsibility of the retailer to society in a wide sense — in terms of store location, shop design, multi‐national retailing and in terms of its economic contribution. Throughout the paper Jan de Somogyi stresses identity of interest rather than friction and conflict in human relations. The paper is published by kind permission of the Manchester Statistical Society, from whom copies may be obtained.