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The expansion by grocery retailers in the UK has been a subject of much speculation and continues to raise questions about the scope and format of future investment in new stores. Suggests that a more dynamic perspective of the strategies of individual retailers is central to understanding this issue. Examines competing perspectives of locational change and suggests that retail potential needs to be defined locally not just with reference to the quality of retail floorspace but also to the strategic objectives of competing organizations. Such a perspective highlights how the format and locational choices of competing retail organizations themselves might serve to blur the boundaries of local market potential. Illustrates this with reference to an exploratory case study of the evolution of grocery retailing in two UK cities, Cardiff and Manchester. Highlights the implications of the changes in competing formats for the stability of the local retail system and identifies some related research issues.

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