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Volume 19, Issue 2
1 February 1991
This article was originally published in
Retail and Distribution Management
Retail and Distribution Management Cover Image for Volume 19, Issue 2
Research Article| February 01 1991

INTERNATIONAL FRANCHISING – MARKS & SPENCER: A CASE STUDY Available to Purchase

Maureen Whitehead
Maureen Whitehead
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9083
Print ISSN: 0307-2363
© MCB UP Limited
1991
Retail and Distribution Management (1991) 19 (2)
https://doi.org/10.1108/09590559110002275

International franchising has proved a valuable strategic option in the overseas expansion of British mixed retailing businesses. It offers the opportunity to gain access to overseas markets with minimal investment and high returns. For Marks & Spencer, one of the UK′s leading retailers, the franchising group acts in a pioneering role.

Keywords:
Corporate image, Franchising, Retailing
This content is only available via PDF.
© MCB UP Limited
1991
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