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Volume 24, Issue 4
1 May 1996
This article was originally published in
Retail and Distribution Management
Retail and Distribution Management Cover Image for Volume 24, Issue 4
Viewpoint| May 01 1996

Post‐modernism, Coronation Street and retail marketing ‐ a bit of whimsy!

Peter Jones
Peter Jones is Professor of Retailing and Marketing, Department of Retailing and Marketing, The Manchester Metropolitan University, Manchester, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9083
Print ISSN: 0307-2363
© MCB UP Limited
1996
Retail and Distribution Management (1996) 24 (4): 17–19.
https://doi.org/10.1108/09590559610119901

Provides a lighthearted view of post‐modernist links with retail marketing via the UK soap opera Coronation Street.

Keywords: Marketing, Post‐modernism, Retailing
© MCB UP Limited
1996
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