MAPPING OUT RETAIL DIRECTION Available to Purchase

As retail margins narrow, the quest for maximum returns from each outlet increases. Increasingly, the board rooms of international retailers are opening to geographers for help in identifying not only where their customers are but on what they spend their money. Argues that a bespoke approach to geographic modelling and planning which addresses the “big question” facing businesses is the only way for this relatively new discipline to fulfil its potential as a strategic management tool.