Format change in US grocery retailing

Examines the cross‐shopping patterns of 300 US consumers for five different grocery formats including conventional supermarkets, supercentres, warehouse clubs, convenience stores and limited line discount stores. The extent to which each channel extracts customers from every other channel is assessed and analysed in light of continuing structural change in grocery retailing. As a fairly new retail format in the US market, supercentres have moved quickly in attracting customers from each of the other formats. Discusses major players in the supercentre phenomenon in light of these changing market conditions.