Charity retailing has been a successful sector of the retail market since the late 1980s. Charity shops have blossomed on the streets of towns and cities in the UK to become a feature of interest for retail academics and concern for the conventional retailer. They have the potential to serve four purposes in that they offer a social service, enable the recycling of goods, help to raise awareness of the charity and provide a fundraising medium. With increased professionalism in their operations, competition has escalated for customers, goods and volunteers, both with other charities and with established retailers in terms of business rates relief. The increased competition from within and without poses the problem of retail strategy for the future. Suggestions for future development include developing a strong brand image in order to attract and secure customer loyalty, and joint ventures with other retailers and charities. There is no doubt that the charity shop can provide a very successful means of raising funds.
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1 May 1998
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Retail and Distribution Management
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May 01 1998
Charity shops in the UK
Suzanne Horne
Suzanne Horne
Lecturer, Department of Marketing, at the University of Stirling, Stirling, Scotland, UK
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Publisher: Emerald Publishing
Online ISSN: 2396-9083
Print ISSN: 0307-2363
© MCB UP Limited
1998
Retail and Distribution Management (1998) 26 (4): 155–161.
Citation
Horne S (1998), "Charity shops in the UK". Retail and Distribution Management, Vol. 26 No. 4 pp. 155–161, doi: https://doi.org/10.1108/09590559810214921
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