Read this book to learn how today′s companies are exploiting electronic commerce and radically altering the buying and selling landscape. Michael de Kare‐Silver excellently describes the golden opportunities emerging in the marketspace. I read it through without stopping and wished there was more. This book will help you answer whether your company is ready for virtual selling and how to proceed (Philip Kotler, Distinguished Professor of International Marketing, J.L.íKellogg Graduate, School of Management, Northwestern University).
This book examines for the first time the impact of the electronic shopping revolution on retailers and manufacturers. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It reveals evidence that it will reach critical mass by 2005 and, as this is within current planning horizons, it describes the strategic options available and how they can be made successful.
The book includes the “ES Test” which shows whether your products and services have potential for electronic purchase. On this basis, retailers can decide how best to respond and the author sets out ten strategic options, including subsuming electronic shopping into the existing business, treating as another channel or setting up as a separate business. The strategic options for manufacturers are also assessed.
The electronic shopping revolution raises hard questions for retailers and manufacturers ‐‐ Is this the end of physical retailing? How can new technologies be integrated to revitalise existing stores? By addressing these questions, e‐shock sets out a roadmap for retailers and manufacturers to plan for this revolution and master the changing needs and expectations of the twenty‐first century consumer.
