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Comments on the increase in the discussion in the UK on retail competition, retailer power and the relationships that exist between retailers and suppliers. Asserts that in many cases these discussions have missed or misrepresented important aspects that define retail efficiency and customer satisfaction. Considers that much economic analysis still tends to concentrate on production rather than services. Asks whether economic ideas should be reviewed in order to allow economics to reflect more clearly the realities of the changed economic system of the distribution of goods and services.

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