Retailing organizations in Bangkok range in type from the traditional through to the most modern. Also, while there are agglomerations of small stores selling similar ranges of goods, there are also some of the most up‐to‐date large shopping malls in the world. Although such agglomerations of retailing activity are not unique to Bangkok, Bangkok’s development is arguably unusual in three ways: the number of agglomerations continues to grow; these new agglomerations are dealing in a wide range of goods and not just electronic gadgets; and one particular agglomeration dominates the Bangkok market for its range of goods. A survey was carried out in 1999 of a sample of the stores in Pantip Plaza, a mall that is in an agglomeration. The results show the need to improve our understanding of the factors leading to agglomeration.
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1 October 2001
Case Report|
October 01 2001
Retailing in Bangkok: an intriguing example of agglomeration
Keith Blois;
Keith Blois
Keith Blois is a Fellow at Templeton College, University of Oxford, UK.
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Rujirutana Mandhachitara;
Rujirutana Mandhachitara
Rujirutana Mandhachitara is a Doctoral Candidate at Thammasat University, Bangkok, Thailand.
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Tasman Smith
Tasman Smith
Tasman Smith is a Professor of Marketing, at Thammasat University, Bangkok, Thailand.
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Publisher: Emerald Publishing
Online ISSN: 1758-6690
Print ISSN: 0959-0552
© MCB UP Limited
2001
International Journal of Retail & Distribution Management (2001) 29 (10): 472–479.
Citation
Blois K, Mandhachitara R, Smith T (2001), "Retailing in Bangkok: an intriguing example of agglomeration". International Journal of Retail & Distribution Management, Vol. 29 No. 10 pp. 472–479, doi: https://doi.org/10.1108/EUM0000000005852
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