Fast food‐ An industry in difficulties

The progression from fish and chips to fried chicken spans an era of radical social change—from smoky street corner fish and chip shops to the fluorescent and chromium American style suburban outlet. Questions of hygiene apart, such a “progression” to an alien and plastic style of eating‐out seems doubtful to say the least. One can therefore view with a certain detachment the pressures on the fast food industry, here discussed by Roger Cox, of inflated raw material prices, decline in custom, and tangles with legislation.