Client commitment relations towards financial entities

Given the situation that the banking sector currently faces, this paper will focus on the importance of the presence of client commitment to retailers in general and, more specifically, to financial institutions. So, comments will be made concerning the evolution and current situation of the banking services sector in Spain. In addition, the concept of relational commitment as well as the influence that its development has on the presence of bank client loyalty will be specified. Lastly, an empirical study is developed. The results show differences in the commitment level that individuals project based on links to distinct types of financial entities.