Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country

Patrick Poon is an Associate Professor in the Department of Marketing and International Business, Lingnan University, Hong Kong. He received his Master of Engineering and Technology Management and PhD (Technology Management and Marketing) from the University of Queensland in Australia. He has published widely in various international referred journals and served as Editorial Board Member for a number of academic journals. His research interests are in the areas of cross-cultural consumer research, services marketing, social marketing, brand management, and tourism marketing.

Gerald Albaum is a Research Professor at the Robert O. Anderson Schools of Management at the University of New Mexico. He is also a Senior Research Fellow at the IC2 Institute, University of Texas at Austin, and is a Professor Emeritus of Marketing at the University of Oregon. He received his PhD in 1962 from the University of Wisconsin-Madison and his MBA (1958) and BA (1954) from the University of Washington. He is the author or co-author of numerous books and articles in refereed journals and conference proceedings. His writings deal with issues in research methods, international marketing activities, and direct selling.

Cheng-Yue Yin is an Professor in the Marketing Department, Business School of Northeast Normal University, China. He received his PhD (Marketing) from Jilin University in China. He has published in international referred journals. His current research interests are in the areas of consumer behavior, tourism management, and service marketing.