Protection motivation theory and brick-and-mortar salespeople

Megan C. Good is an Assistant Professor in the Department of International Business and Marketing at California State Polytechnic University, Pomona (PhD Marketing, New Mexico State University). Her primary research stream focusses on the influence of emotional appeals in ethics, advertising, sales and consumer marketing. She has published in Industrial Marketing Management, International Journal of Retail and Distribution Management, Journal of Marketing Communications and Journal of Selling. Previously, she was a marketing business development executive for a cloud computing firm focussing on mid-sized firms. Her chief responsibilities included new market development and marketing analytics.

Michael R. Hyman is Distinguished Achievement Professor of Marketing at New Mexico State University in Las Cruces, New Mexico. His roughly 100 academic journal articles, 60 conference papers (12 which received a “best paper” award), four co-authored/co-edited books, 30 other academic contributions and 50 non-academic works attest to his writing compulsion. He has served on 16 editorial review boards and as a journal co-editor. Currently, he is a Journal of Business Ethics section editor and a Journal of Marketing Theory and Practice associate editor. His research interests include marketing theory, marketing ethics, responses to consumer advertising, survey research methods and philosophical analyses in marketing.