Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury brand Available to Purchase

Gunjan Malhotra (PhD), is working as Associate Professor of Operations Management at IMT Ghaziabad. She has over 14 years of experience in teaching, research and consultancy. She is Chairperson – Fellow Program in Management (FPM) at IMT Ghaziabad. She is Area Chairperson – Operations Management at IMT Ghaziabad. She is Alumni of Executive Education from Kellogg School of Management, USA and St Galien University Switzerland. She has been Visiting Professor in Faculty of Economic Sciences, University of Warsaw, Poland, IMT Dubai and premier institutes in India. She is a passionate researcher in the area of quantitative methods, supply chain management, retail operations, consumer behaviour, decision sciences using various business and predictive analytical tools and techniques. Research papers co-authored by her have appeared in reputed international journals such as International Journal of Information Management, Journal of Retailing and Consumer Services, Asia Pacific Journal of Marketing and Logistics, International Journal of Retail and Distribution Management, Journal of Strategic Marketing, Marketing Intelligence and Planning. She has published case studies in Ivey Publishing. She has authored text book on “Statistics for Management and Economics” with Cengage Publishers. She has also authored research based books and contributed chapters and cases in various text books in the area of operations and decision sciences. She has also taught in various Executive Development Programmes in leading organisations such as ONGC India, Amdocs, Upgrade, Jaro, etc.

Gunjan Dandotiya is FPM Scholar at the Institute of Management and Technology, Ghaziabad (India). He holds a post-graduation in marketing management from the Toulouse Business School (University of Toulouse), France, and Bachelor of Engineering from Birla Institute of Technology, Mesra (India). He was involved in various research projects at IIM Ahmedabad, IIM Bangalore and IIT Delhi. He has published one business case in Harvard Business Review and one article in Vikalpa (Sage publication). His main research interests are Brand Management, Advertising, Digital and Mobile Marketing and Consumer Behaviour in the luxury context.