The online flow and its influence on awe experience: an AI-enabled e-tail service exploration

Arpita Khare has published research papers in some reputed international journals like International Journal of Consumer Studies, Journal of Retailing and Consumer Services, Marketing Intelligence and Planning, International Review of Retail, Distribution and Consumer Research, International Journal of Retail and Distribution Management, Journal of Internet Commerce, Journal of Financial Services Marketing, Journal of Targeting, Measurement and Analysis for Marketing, Database Marketing and Customer Strategy Management, and International Journal of Human-Computer Interaction to name a few. She is in the editorial board of International Journal of Retail and Distribution Management, Journal of Marketing Analytics and International Journal of Competition Business and Growth etc.

Pradeep Kautish is Associate Professor of Marketing at Institute of Management, Nirma University, Ahmedabad, Gujarat, India. He has published research papers in some reputed international journals like International Journal of Information Management, Journal of Retailing and Consumer Services, Marketing Intelligence and Planning, Journal of Product and Brand Management, Journal of Consumer Marketing, Asia Pacific Journal of Marketing and Logistics, International Journal of Retail and Distribution Management, Journal of Relationship Marketing, Young Consumers, International Journal of Electronic Marketing and Retailing, Journal of Marketing Analytics, Journal of Modelling in Management, Journal of Indian Business Research and Resources, Conservation and Recycling, Journal of Cleaner Production to name a few.

Anshuman Khare is Professor in Operations Management at Athabasca University, Canada. He joined Athabasca University in January 2000. He is an Alexander von Humboldt Fellow and has completed two post-doctoral terms at Johannes Gutenberg Universität in Mainz, Germany. He is also a former Monbusho Scholar, having completed a postdoctoral assignment at Ryukoku University in Kyoto, Japan. He has published a number of books and research papers on a wide range of topics. His research focuses on environmental regulation impacts on industry, just-in-time manufacturing, supply chain management, sustainability, cities and climate change, online business education, etc. He is passionate about online business education. Anshuman serves as the Editor of IAFOR Journal of Business and Management, Associate Editor of International Journal of Sustainability in Higher Education published by Emerald and is on the Editorial Board of International Journal of Applied Management and Technology. Prof. Khare's selected work has appeared in reputed international journals like Sustainable Cities and Society, Social Responsibility Journal, Journal of Manufacturing Technology Management, International Journal of the Japan Society for Production Management, Journal of Environmental Planning and Management, International Journal of Lean Six Sigma, Journal of International Business Education, Journal of International Society for Standardization Studies and Journal of International Consumer Marketing to name a few.