AI-generated inclusive packaging: bridging consumer well-being and branding outcomes

Dr Abdul Qayyum, a Professor at NUST Business School, National University of Sciences and Technology, Islamabad, Pakistan, has made significant contributions to marketing and consumer behavior. His work has been published in prestigious journals, including the International Journal of Emerging Markets, Current Issues in Tourism, Journal of Retailing and Consumer Services.

Tariq Iqbal Khan He holds a Ph.D. degree. He is an Assistant Professor at the Institute of Management Sciences, The University of Haripur. His research interests include consumer behaviour, organizational behaviour, and business ethics. He has published in top-ranked journals, including Journal of Business Research, International Journal of Hospitality Management, Ethics and Behaviour, European Journal of Management and Business Economics, and Frontiers in Psychology.

Abdul Majid He has a PhD and is currently a director at the Institute of Management Sciences, The University of Haripur, KPK, Pakistan. He has been published in top journals, including Management Decision, Environmental Science and Pollution Research, and European Journal of Innovation Management.

Syed Ramiz Ul Hassan He is a Ph.D. scholar at The University of Haripur. His research interests include brand love, influencer marketing, and business ethics.

Raja Ahmed Jamil He holds a Ph.D. and is currently a lecturer at the Institute of Management Sciences, The University of Haripur, KPK, Pakistan. His research interests include online advertising, electronic commerce, and consumer behaviour. He has published in reputable journals, including the Journal of Retailing and Consumer Services, Current Issues in Tourism, European Journal of Management and Business Economics, and Journal of Internet Commerce.