Exploring buy-now-pay-later adoption among e-retail consumers: a user’s gratification perspective

Syam Kumar is working as a Doctoral Research Scholar in the Department of Management Studies, Indian Institute of Technology, Roorkee, India. He holds two postgraduate degrees, one in commerce and another in business administration, from Banaras Hindu University and Pondicherry University. Currently, he is pursuing his Ph.D. in consumer behaviour and payment methods in online shopping contexts. His research interests are BNPL, Payment methods, and consumer psychology.

Dr Jogendra Kumar Nayak is working as an associate professor at the Department of Management Studies, Indian Institute of Technology, Roorkee, India. He obtained a Ph.D. in Marketing from the Indian Institute of Technology, Kharagpur, India. He teaches electives in marketing, like pricing strategy and marketing research. His research interests are pricing, retail marketing, and hospitality marketing. Some of his works have been published in the Journal of Business Ethics, Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Marketing Intelligence and Planning, Journal of Cleaner Production, etc. He is also a reviewer of several international journals of repute.