The publisher of the International Journal of Retail & Distribution Management is issuing an expression of concern for the following article by Brijesh Sivathanu, Rajasshrie Pillai, Bhimaraya Metri (2022), “Customers’ online shopping intention by watching AI-based deepfake advertisements”, published in the International Journal of Retail & Distribution Management, Vol. 51 No. 1, pp. 124-145, https://doi.org/10.1108/IJRDM-12-2021-0583, to inform readers that concerns have been raised regarding the originality of this article and its similarities to another study by Brijesh Sivathanu, Rajasshrie Pillai (2022), “The effect of deepfake video advertisements on the hotel booking intention of tourists”, published in the Journal of Hospitality and Tourism Insights, Vol. 6 No. 5, pp. 1669-1687, https://doi.org/10.1108/JHTI-03-2022-009. The authors would like it to be noted that they are not in agreement with this expression of concern.
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3 February 2026
Expression of Concern|
February 03 2026
Expression of concern: Customers' online shopping intention by watching AI-based deepfake advertisements
Publisher: Emerald Publishing
Online ISSN: 1758-6690
Print ISSN: 0959-0552
© Emerald Publishing Limited
2025
Emerald Publishing Limited
International Journal of Retail & Distribution Management (2026) 54 (2): 248.
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Customers' online shopping intention by watching AI-based deepfake advertisements
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(2026), "Expression of concern: Customers' online shopping intention by watching AI-based deepfake advertisements". International Journal of Retail & Distribution Management, Vol. 54 No. 2 pp. 248, doi: https://doi.org/10.1108/IJRDM-10-2025-0798
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