PRODUCE OPERATIONS: A return to service

As sales from supermarket produce departments reached a stasis, a thorough re‐examination of the public image of pre‐packed produce revealed it to be one of ‘Variable quality at non‐competitive prices’. In order to correct that image, International Stores took the successful decision to introduce self‐selection facilities for fruit and vegetables. The following was delivered as a paper to a recent CIES Symposium on Produce Operations in Brussels.