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Volume 6, Issue 5
1 May 1978
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Retail and Distribution Management
Retail and Distribution Management Cover Image for Volume 6, Issue 5
Review Article| May 01 1978

Colgate uses voice response system Available to Purchase

Laura Tatham
Laura Tatham
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9083
Print ISSN: 0307-2363
© MCB UP Limited
1978
Retail and Distribution Management (1978) 6 (5): 42–43.
https://doi.org/10.1108/eb017962

Each Colgate‐Palmolive salesman now has a lightweight portable terminal linked to a central mini‐computer that incorporates a voice response unit. Marketed by Menzies Communications Systems Ltd, the system provides faster service to customers and speeds cash flow.

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© MCB UP Limited
1978
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