The landscape of change — And the prospects for growth

At the Marketing Society's Annual Conference held in November, 1978, Ian MacLaurin took up the title of the conference — Economic Growth, The Marketing Challenge — with a vengeance. In his paper he deals with the problems of British Industry, and his own company, in adapting to the changing economic environment: what he calls the ‘post industrial revolution’. He pin‐points the trend away from the manufacturing towards the service‐based industries and asks for a concerted effort on the part of government and industry to take note of the present indications of tomorrow's needs. His view is world‐wide, political, social and economic; his call is for a resistance to traditional attitudes and a willingness to prepare for, and adapt to, what the future demands.