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In this keynote paper which Sir Daniel Pettit presented to the National Conference at the Centre for Physical Distribution Management in 1978, he reviews the dramatic changes which have affected economies and business management over the last 20 years. But his attitude is that of a man who sees opportunities in the problems. He is particularly clear about the role that Physical Distribution Management can make for itself in the midst of this transformation. PDM is one of the unexplored areas where technology and innovative thinking can make great leaps into a successful future.

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