Get physical distribution right for marketing success: Or, why lorries aren't boring

This article concerns the importance of physical distribution in marketing. It should be of interest to a wide range of managers concerned with purchase, marketing and distribution of products. It highlights the importance of taking account of customers' needs to improve service and save on costs in physical distribution. Chris Clarke is a manager with A T Kearney Management Consultants and a Member of the Executive of the Institute of Marketing Engineering Group. He has also worked as a marketing manager in fast moving consumer goods.