MANAGING SHOPPING CENTRE RETAILER MIX: SOME CONSIDERATIONS FOR RETAILERS Available to Purchase

The management of the mix of retailers in a shopping centre is generally regarded as vital to the success of the centre. This article suggests that retailers themselves have the responsibility to manage the mix. It suggests a number of ways in which the symbiotic relationships between a shopping centre and the retailers within it can be made a success. It also examines the impact on the management of retailer mix of the 1988 Landlord and Tenant Act amendments.