WHO SHOPS WHERE? AND WHY?

The analysis of attitude statements made in respect of grocery shopping has now been undertaken in several locations. Results from the Portsmouth area are reported and such statements are related to the grocery store actually reported as being used by respondents. A further refinement is to disaggregate the results by contrasting two source areas of shoppers, one with a higher socioeconomic profile. It is noted that differences do sometimes emerge in the responses offered by this segmentation. Implications of these findings are discussed.