THE OPEN‐TO‐BUY SYSTEM AND ACCURATE PERFORMANCE MEASUREMENT Available to Purchase

The objective of this research was to assess whether the open‐to‐buy (OTB) system allows retail buyers to attain sales and profit objectives and thus obtain the bonuses available for budget attainment. The research used data from both Australia and New Zealand together with specific information from a major department store. Concludes with a recommendation that the traditional OTB system is in need of a major review and outlines specific recommendations.