A. Goldberg & Sons Plc

Attempts to draw out the salient factors at work during the late 1970s and 1980s that led to success, initially, in the retail sector,but ultimately to the failure of the company in 1990. Charts the successes: the first retailer in Europe to introduce a comprehensive EPoS system; the company′s expansion; one of the first retailers to embrace the concept of lifestyle retailing; the introduction of its own stylecard for customer credit; and product and market development,including own‐labels. Bad management decisions produced internal conflicts in stores (especially where three trading formats operated in one store); increased use of concessions within other stores;acquisition bids by other companies. Profits fell, stores were closed and staff redundancies occurred; finally resulting in the company going into receivership.