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Sociology has received little attention in the UK′s first generation of undergraduate retail degrees. Suggests that in some ways this is a surprising omission and offers some simple thoughts on the links between sociology and retailing. Stresses the importance of shopping as a social activity and offers some outline explanations for the lack of sociological dimensions in existing retail curricula. Discusses the introduction of more explicit sociological dimensions into retail degrees.
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© MCB UP Limited
1993
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