MALE GROCERY SHOPPERS′ ATTITUDES AND DEMOGRAPHICS Available to Purchase

Presents the results of research on male grocery shoppers′ (MGS)attitudes, behaviour and demographics. Demographic data are used as independent variables and differences in attitude and behaviour towards the grocery shopping task are observed. Preferences for the task, list preparation and task participation are the three dependent variables. The results show that different demographic characteristics account for changes in MGS attitudes and behaviour towards the grocery shopping task. Proposes implications for strategy development.