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Non‐store retailing in Japan mostly takes one of three forms: mail order, door‐to‐door selling and on‐line shopping. There is still much scope for development in all these areas in Japan. However, there are many factors to take into consideration before achieving success in these areas. Two particular areas are distribution and marketing skills.
Keywords:
Direct selling,
Consumer electronics,
Japan,
Mail order,
Retailing,
Sales methods,
Distribution,
Marketing
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