CASH AND CARRY CUSTOMERS′ SHOPPING HABITS AND SUPPLIER CHOICE CRITERIA Available to Purchase

The number of cash and carry stores has grown significantly in the UK in recent years. This article presents the results of a survey which was conducted to investigate the shopping habits of customers of such stores, the criteria they use in selecting a store and the relative importance of those criteria. Also examined are the similarities and differences between the traditional customers, namely grocers, and the growing segments of caterers and publicans. The findings of the survey have clear implications for cash and carry businesses in respect of their marketing activities in this increasingly competitive sector.