This study explores internal and digital communication, both formal and informal, through corporate networks aimed at employees, and its impact on workplace happiness in the retail sector, particularly in supermarkets. It also examines the moderating role of job tenure in the relationships among the variables analysed.
Based on a sample of 682 employees from a consumer cooperative in Spain, a quantitative study with a cross-sectional, correlational design was conducted. A partial least squares structural equation modelling approach was applied, and a multi-group analysis examined the moderating effect of job tenure.
The study highlights the central role of internal and digital communication in shaping employees' perceptions of corporate social responsibility and their workplace happiness. Digital internal communication is shown to be a key strategic resource for fostering more sustainable and healthy organisations. The results also confirm that job tenure significantly moderates these relationships, allowing better alignment of communication strategies based on employees' length of service.
By focusing on internal and digital communication within supermarket networks, this study offers fresh insights into communication management from a digital perspective, linking it to internal corporate social responsibility and workplace happiness. The research expands the theoretical framework and provides practical implications for improving working environments in the retail sector.
