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Chae‐Mi Lim
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Journal Articles
Older consumers’ TV shopping: emotions and satisfaction
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (3): 292–307.
Published: 13 March 2017
Journal Articles
Segmenting luxe-bargain shoppers using a fuzzy clustering method
Available to Purchase
International Journal of Retail & Distribution Management (2013) 41 (11-12): 848–868.
Published: 15 November 2013
Journal Articles
Benefit segmentation of TV home shoppers
Available to Purchase
International Journal of Retail & Distribution Management (2011) 39 (1): 7–24.
Published: 01 February 2011
