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Keywords: Shopping centres management
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Journal Articles
Entertainment‐seeking shopping centre patrons: the missing segments
Available to Purchase
International Journal of Retail & Distribution Management (2003) 31 (2): 80–94.
Published: 01 February 2003
... Segmentation Entertainment Food Shopping centres management The retail strategy of integrating entertainment into a shopping centre’s marketing mix has been gaining popularity over the past few years. Indeed, several major stores and shopping malls in the USA have been constructed with substantial...
