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Journal Articles
Human-centred AI vs machine-centred AI: navigating AI ethical crises in luxury retail
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International Journal of Retail & Distribution Management (2025) 53 (7): 639–653.
Published: 25 April 2025
...Jiarui Li; Jiyun Kang Purpose This study sheds light on the artificial intelligence (AI) ethical crisis, which is prevalent in luxury retail, focusing on the impacts of human-centred versus machine-centred AI services. Drawing upon the situational crisis communication theory, this study...
