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Keywords: AI application
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Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (7): 958–976.
Published: 19 March 2021
... logics of AI applications in retail? Design/methodology/approach Data- and solution-centric perspectives, as well as the concept of value creation logics, serve to build the analytical framework. The grounded theory multiple-case analysis of 54 representative retailers' adoptions and implementations...
