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Keywords: AI influencer
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (4): 456–470.
Published: 10 February 2026
...Terry Haekyung Kim; Hyunjoo Im Purpose While artificial intelligence (AI) influencers increasingly resemble humans in appearance and behaviour, understanding whether AI influencers can build relationships with consumers requires exploring how these influencers mentally connect with humans...
