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Keywords: AI-Driven e-commerce
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Journal Articles
International Journal of Retail & Distribution Management 1–15.
Published: 05 October 2026
... An integrated research model was developed to understand this linkage in AI-driven e-commerce. The data obtained with a structured questionnaire from Indian customers was analyzed for direct path, followed by mediation and moderation analyses using partial least squares structural equation modeling (PLS-SEM...
