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Keywords: AI-enabled e-tail
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (6): 713–735.
Published: 27 April 2023
...Arpita Khare; Pradeep Kautish; Anshuman Khare Purpose The study applied the stimulus–organism–response (S–O–R) framework to investigate the influence of flow elements (e.g. perceived control, concentration and cognitive enjoyment) on artificial intelligence (AI)-enabled e-tail services in evoking...
