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Keywords: Abstraction level
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (9): 856–874.
Published: 15 August 2024
... creation directly, but also through two mechanisms: one behavioural, involving interactions between users and sides, and the other cognitive, involving users’ abstraction level. Value co-creation goes beyond the online space and occurs in complex sets of interactions between users. Digital platforms can...
