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Keywords: Access-based consumption
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Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (2): 187–203.
Published: 03 November 2020
..., perceived compatibility has a significant effect on online fashion renting attitudes among US consumers. Therefore, the hypothesis was formed: H3. Perceived compatibility positively influences online fashion renting attitude. Access-based consumption is defined as “market-mediated...
