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Keywords: Adams
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Journal Articles
Taking the English “Apple” to Spain: : The Adams Experience
Available to Purchase
Retail and Distribution Management (1994) 22 (7): 3–9.
Published: 01 November 1994
...Maureen Johnson; Bill Allen From a 2.1 per cent share of the 0‐8 years childrenswear market in 1987,Adams (a subsidiary of Sears) is now the UK market leader. With the limited potential for further growth in the UK, Adams was looking to Spain as a new market. Determined to minimize risks...
