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1-2 of 2
Keywords: Adoption
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Journal Articles
International Journal of Retail & Distribution Management 1–19.
Published: 07 August 2026
...Rajesh K. Aithal; Vikram Choudhary; Tamal Samanta; Harshit Maurya Purpose This research aims to develop a comprehensive typology to classify small retailers based on their technology adoption levels. The study endeavors to map its observations to Rogers' (1995) innovation diffusion theory...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (13): 140–163.
Published: 14 September 2022
... SSTs adoption and realise what conditions are mandatory for the adoption. partial Least Squares Structural Equation Modelling (PLS-SEM) and necessary condition analysis (NCA) were used to analyse the data. Findings According to the NCA analysis results, 12 latent variables were relevant...
