... of price information, the ubiquitous use of price promotions at stores, along with visible store sale signs and heavy mass media advertising during holiday seasons, widely influences shoppers' perceptions on deals available at stores. Consumers believe that the best holiday season deals are more likely...

... are recruited for participation through more than 20 recruiting partners including large web portals, specialized web communities, web aggregators, and internet advertising firms subject to regular recruiting and purging cycles. Data are weighted by key demographic characteristics based on US Census data...

... relaunched. © MCB UP Limited 1992 Advertising Brands Department stores EMU Germany Relocation Retail trade VOLUME 20 NUMBER 6 1992 Retailing in East Germany Fritz Woldt Media Markt, Germany This article was completed in November 1991, that is one year after the formal unification...

...Paula J. Haynes Are retail advertisers using price‐featuring tactics effectively?After a review of past findings on the effectiveness of comparative price formats, this study conducted a content analysis of retail newspaper advertising. The study revealed that advertisements for service retailers...