... on how price promotions are perceived in multichannel holiday shopping contexts. We propose that holiday consumer spending in stores [2] and on the internet is affected by two consumer‐related factors: Advertising Promotional methods Prices Consumer behaviour Internet United States...

... Publishing Limited 2008 Retailing Advertising Demographics Consumer behaviour United States of America The regression models for the effect of the continuous demographic variables on respondents' likelihood of participation in the five types of non‐price retail promotions are significant...

... relaunched. © MCB UP Limited 1992 Advertising Brands Department stores EMU Germany Relocation Retail trade VOLUME 20 NUMBER 6 1992 Retailing in East Germany Fritz Woldt Media Markt, Germany This article was completed in November 1991, that is one year after the formal unification...

...Paula J. Haynes Are retail advertisers using price‐featuring tactics effectively?After a review of past findings on the effectiveness of comparative price formats, this study conducted a content analysis of retail newspaper advertising. The study revealed that advertisements for service retailers...