Keywords: Aesthetic visual design
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 1093–1106.
Published: 30 September 2025
...Neha Srivastava; Abhishek Mishra; Gunjan Malhotra Purpose This study examines how the visual and usability design of the hotel's branded booking (HBB) mobile application impact customer's flow experience (FE). The study investigates the impact of aesthetic visual design and usability design on FE...

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